How to books, seminars, videos, etc., reviewing how to run a successful legal cannabis business are overflowing the internet. Cannabis industry books will teach you the laws that entrepreneurs must abide by to keep their permits and relative licensing. They will tell you the experiences of other cannabis business owners, what trials and tribulations they had to contend with. The reader can find out all about the history of marijuana in cannabis industry books.
A new book on the cannabis industry has been released from Berkeley, California that might be worth a read. Whether you like to read books or not, education on the cannabis market is very necessary to find success. Do you believe that the strong demand for legal cannabis will sell your products all by itself?
Debby Goldsberry, co-founder of Berkeley Patients Group, wrote Idiot’s Guides: Starting and Running a Marijuana Business in a brisk five months, and it hit bookstore shelves in June.
The timing couldn’t be better, as the adult recreational use of marijuana becomes fully legal in California on Jan. 1. But that’s not what motivated Goldsberry, now executive director of Magnolia Wellness in Oakland, to write the book.
“I had just been reading an article that said the best way to build your brand is to write a book,” Goldsberry said, so she raised the idea with the Magnolia marketing director. On Facebook a few days later, one of her friends posted, “Does anyone want to write an Idiot’s Guide about starting and running a marijuana business?”
Spurred on by that coincidence, Goldsberry fleshed out the publisher’s skeletal table of contents, submitted a sample chapter, and won the book contract. She was off and running.
“My idea was to provide the best resource for our community that I could, and that meant going out to content experts and bringing them into the book, too,” Goldsberry said. “I did not write this thing all alone.”
For example, Goldsberry worked with the author of Drug War Facts for the chapter on state and federal laws. He had been researching and writing about the issue for a dozen years and had gathered all the data into one book, Goldsberry said.
Starting and Running a Marijuana Business describes the differences between dispensaries and cultivation facilities and discusses operating as a non-profit or for-profit business. It offers practical advice on topics such as setting up a welcoming reception area, raising initial capital (bank loans to marijuana businesses are almost unheard-of), training knowledgeable staff and adhering to local and state laws.
Though DK (Dorling Kindersley Limited), the publisher of Idiot’s Guides, came up with the idea and the initial table of contents, they also allowed Goldsberry some latitude.
She wanted to include information about the 10,000-year history of medical marijuana, for example, as well as the story of the struggle to end the prohibition on cannabis. The publisher let her do that.
“If you’re coming into the industry, you have to be a part of that struggle,” Goldsberry continued. “If we don’t change federal law, we don’t get marijuana businesses, so if you’re not ready for that fight, then you probably shouldn’t be here.”
“I’ve had the same basic philosophy my whole career: we’re fighting a prohibition on a plant that’s very helpful; it makes no sense,” Goldsberry said. “Government’s supposed to make laws based on science, logic, and fact, and instead they made a prohibition based on fear, a lack of science, and downright lies about the effects of medical marijuana.”
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