Celebrity marijuana strains represent a large portion of the popular strains that consumers prefer. So, who tops the market? The answers are not likely to surprise you, because they are the same celebrities that have been advocating for marijuana for a long time.
Snoop Dogg is the most public face of famous marijuana entrepreneurs, and you he is doing a good job of spreading knowledge. The stigma attached to cannabis though is still prevalent, and many celebrities still seem to feel like there may be something wrong with their cannabis use and are reluctant to talk about it. Would you not look at your favorite celebrity the same way anymore if you found out that they smoked marijuana?
In case you were worried that millionaire celebrities might be too busy with their day jobs to cash in on the silly amounts of money being made in the cannabis industries, never fear; our cultural vanguard is rising to the challenge, and celebrity weed products are flooding the shelves of a dispensary near you.
Currently leading the pack on the national level are the three amigos of weed: Bob Marley (by way of his kids), Tommy Chong, and Willie Nelson. All three companies sell dried flower, of course, focusing on strains that provide highs that complement the mind-set of the typical Marley or Nelson fan. Chong’s Choice offers only flowers, while Willie’s Reserve also offers a couple of chocolate edibles and hard candies, and Marley Naturals, headed by Marley’s eldest daughter Cedella, branches out into lifestyle items like body-care products, smoking tools, and rolling trays. Not to be outdone, JuJu Royal, founded by Marley’s son Julian, also offers CBD products, and Damien, Bob’s youngest son, is currently renovating a 77,000-square-foot California prison into a grow-op.
Perhaps the most notable weed celebrity is rapper, actor, and all-around scamp Snoop Dogg. Featuring flower, shatter, wax, and a wide variety of edibles, Leafs by Snoop is arguably the most famous line of celebrity weed products in the U.S., even though it’s available only in Colorado. Rap music and weed go together like peanut butter and chocolate, so it should be no surprise that other rappers are getting in on the act. Wu Tang’s Ghostface Killah worked with Dr. Zodiac to produce a line of pre rolls, rosin, and vape cartridges under the apt brand Wu Goo. Wiz Khalifa got together with River Rock Cannabis to create Khalifa Kush, an “absolute” shatter that tests at a very potent 79 percent THC. Kurupt from Tha Dogg Pound also teamed with Dr. Zodiac and released his spaced-out “Moon Rocks”—nugs of weed rolled in hash oil and kief, guaranteed to launch you into space. And The Game released a line of non-alcoholic lemonades infused with THC.
Other musicians getting in on the act: Melissa Etheridge, who is releasing a cannabis-infused wine (technically it has to be called a tincture); South Africa’s Die Antwoord, with a line of weed products that include cocoa puffs and suckers; and the Icelandic band Sigur Rós, with a line of gumdrops created with Lord Jones.